The Uniqueness of Digital Marketing Campaigns Almost all marketers (including myself) are very enthusiastic about the huge advantages of digital marketing and its ability to target a specific niche and quickly measure ROI. What impresses an advertiser the most is the virtually instant analytics available with most digital campaigns. This allows an advertiser to quickly…
DetailsMarketing Optimization with ‘Brick and Mortar’ Distribution of Products and Services – Bruce Keller Having been involved in marketing for retail chains, bank branches, insurance offices, health clubs and automotive franchises to name a few categories, Bruce has frequently dealt with analyzing individual location performance and then developing cost effective marketing plans for a network…
DetailsOur team, in response to projects we’ve completed in the past, have developed a ‘lite’ version of the marketing plan process that works for many mid-size and entrepreneur based companies that want to be quick and agile with their approach to marketing opportunities. This process, call MPL for Marketing Plan/Process Lite (MPL) uses marketing discipline…
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