Marketing Optimization with ‘Brick and Mortar’ Distribution of Products and Services
– Bruce Keller
Having been involved in marketing for retail chains, bank branches, insurance offices, health clubs and automotive franchises to name a few categories, Bruce has frequently dealt with analyzing individual location performance and then developing cost effective marketing plans for a network of locations.
The article Bruce just posted to LinkedIn focuses on the opportunities that are created with big data management tools and a marketing budget optimization orientation. Working with our associates at DataCo Solutions, we can better isolate the variables that impact location performance and design network wide marketing plans built on comprehensive data input sources that allow for variation in marketing tactics and investment at the individual location level.