B to B Marketing

Allstate purchased a company that provided ‘supplemental’ insurance sold through small to medium size businesses.

OBJECTIVE: Create a cost-effective lead generation channel while building a memorable campaign to build brand awareness.

STRATEGY: Build an integrated program that included agent education and reached a database of business prospects via a high-impact dimensional campaign, supported with telemarketing and web site capability to communicate and schedule agent visits.

RESULTS: The Tempo Award winning campaign paid out with a 5% plus response rate and very high index for recall in post campaign tracking.




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