Our team, in response to projects we’ve completed in the past, have developed a ‘lite’ version of the marketing plan process that works for many mid-size and entrepreneur based companies that want to be quick and agile with their approach to marketing opportunities. This process, call MPL for Marketing Plan/Process Lite (MPL) uses marketing discipline…
DetailsMarketing Optimization with ‘Brick and Mortar’ Distribution of Products and Services – Bruce Keller Having been involved in marketing for retail chains, bank branches, insurance offices, health clubs and automotive franchises to name a few categories, Bruce has frequently dealt with analyzing individual location performance and then developing cost effective marketing plans for a network…
DetailsThe Uniqueness of Digital Marketing Campaigns Almost all marketers (including myself) are very enthusiastic about the huge advantages of digital marketing and its ability to target a specific niche and quickly measure ROI. What impresses an advertiser the most is the virtually instant analytics available with most digital campaigns. This allows an advertiser to quickly…
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